pr + strategic communications
Strategy and support grounded in quality and built on intentional partnerships.
meet bethany
I help organizations tell their story clearly, credibly and to the right people.
I’m Bethany Karlberg, founder of Cultivate PR Co. I help leaders and organizations uncover the stories, expertise and perspectives that make their work worth paying attention to and communicate them in a way people understand and trust.
From positioning and messaging to earned media and thought leadership, I build the strategy and communications systems that help maintain the relationship between your organization and the public.
is this you?
I help growing organizations turn complex ideas and expertise into clear narratives, credible visibility and communications programs that support business growth.
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Your expertise, results and perspective aren’t translating into consistent earned visibility.
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You need a clear, credible narrative that makes what you do relevant to the people who matter.
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Your executives and subject-matter experts have valuable perspectives that can build trust and authority outside your organization.
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You’re capturing opportunities as they come to you (or don’t), instead of operating from a repeatable system that connects PR to business priorities.
Turn expertise into influence.
PUBLIC RELATIONS
COMMUNICATION STRATEGY
Stakeholder Engagement
PUBLIC RELATIONS
PR Strategy
Developing and maintaining relationships with journalists and media outlets to secure positive coverage for clients. Media strategy involves activities such as media monitoring, media list building, pitching stories and ideas, press release and media advisory writing, interview preparation and media event planning. Monitoring and managing public image and reputation is a proactive endeavor.
Crisis Management
Developing and implementing strategies to manage and respond to crises that could potentially damage a client's reputation. Crisis management can include assessing client risks and building a plan around potential scenarios. Writing prepared key messaging, plans of action, communication responses and post-crisis assessments can be a crucial piece of effectively managing a crisis.
Reputation Management
Building and managing a client's reputation by monitoring and responding to online reviews, brand engagement, social media comments and other forms of feedback. Reputation management is critical to building and maintaining a positive and credible brand image, which can ultimately lead to increased trust, loyalty and success.
Strategic communications
Internal Communications
Effective internal communications ensure employees are informed, engaged and aligned with the organization’s mission. This involves transparent messaging about company updates, priorities and initiatives through tools like newsletters, intranet platforms and employee events. Strong internal communication fosters collaboration, trust and a unified culture.
External Communications
External communications focus on building strong relationships and conveying the organization’s value to clients, stakeholders and the public. This includes media relations, social media campaigns and strategic messaging to enhance visibility and reputation. Clear, consistent communication strengthens connections and establishes trust with external audiences.
Brand Management
Reputation and brand management ensure the organization is perceived positively by key audiences. This involves crafting a consistent brand voice, managing crises effectively and showcasing thought leadership and community involvement. Creating meaningful experiences and emotional connections with audiences is essential to building loyalty and strengthening the brand’s long-term impact.
STAKEHOLDER ENGAGEMENT
Government + Community Relations
This area focuses on fostering relationships with government entities, civic leaders and community organizations to build trust and mutual understanding. It includes managing regulatory communications, collaborating on public initiatives and serving as a liaison between the organization and its broader societal environment.
Client + Partner Collaboration
Effective stakeholder engagement prioritizes strong, transparent relationships with clients and business partners. This involves listening to their needs, providing clear and timely communication, and ensuring a shared vision for success. Strong collaboration builds loyalty, trust, and long-term partnerships.
Advocacy + Public Outreach
Advocacy and public outreach aim to connect the organization with broader audiences to promote key causes, initiatives or values. This includes leading corporate social responsibility efforts, organizing public events and educating stakeholders about the organization’s mission.