tailored marketing strategies

Helping organizations succeed with marketing strategies that combine PR, digital marketing and strategic communications to connect you to your audience.

Are you a…

  • As a small business owner, you are running a million different directions, and I’m here to lighten the load. My comprehensive approach uses the RPIE (research, planning, implementation and evaluation) process to craft a marketing strategy that’s as unique as your business. Whether you’re just starting out or looking to grow, I’ll help you connect with your audience, build your brand and create a solid foundation to launch your business. With my support, you can focus on what you love while I handle the marketing strategy.

  • As the boss, you’re the face of your organization, and your words carry weight. I specialize in media and communication training to help you deliver your message with confidence and clarity. From public speaking to media interviews, I’ll prepare you to navigate public appearances with a strong presence. With my guidance, you’ll develop the skills to represent your business authentically, build trust with stakeholders and put your best foot forward– without nerves getting in the way.

  • As a marketing director, you already know the importance of a strong earned media strategy, and that’s where I come in. My unique expertise in PR spans from local engagement to national features. Whether you need help crafting compelling pitches, managing media events or developing key messaging, I’ll work with you to ensure your communication efforts stand out.

looking for consultation?

PUBLIC RELATIONS

COMMUNICATION STRATEGY

Stakeholder Engagement

PUBLIC RELATIONS  

PR Strategy

Developing and maintaining relationships with journalists and media outlets to secure positive coverage for clients. Media strategy involves tactics such as media monitoring, media list building, pitching stories and ideas, press release and media advisory writing, interview preparation and media event planning. Monitoring and managing public image and reputation is a proactive endeavor.

Crisis Management

Developing and implementing strategies to manage and respond to crises that could potentially damage a client's reputation. Crisis management can include assessing client risks and building a plan around potential scenarios. Writing prepared key messaging, plans of action, communication response and post-crisis assessment can be a crucial piece of effectively managing a crisis.

Reputation Management

Building and managing a client's reputation by monitoring and responding to online reviews, brand engagement, social media comments and other forms of feedback, especially with media outlets. Reputation management is critical to building and maintaining a positive and credible brand image, which can ultimately lead to increased trust, loyalty and success.

Strategic communications  

Internal Communications

Effective internal communications ensure employees are informed, engaged and aligned with the organization’s mission. This involves transparent messaging about company updates, priorities and initiatives through tools like newsletters, intranet platforms,and employee events. Strong internal communication fosters collaboration, trust and a unified culture.

External Communications

External communications focus on building strong relationships and conveying the organization’s value to clients, stakeholders and the public. This includes media relations, social media campaigns and strategic messaging to enhance visibility and reputation. Clear, consistent communication strengthens connections and establishes trust with external audiences.

Brand Management

Reputation and brand management ensure the organization is perceived positively by key audiences. This involves crafting a consistent brand voice, managing crises effectively and showcasing thought leadership and community involvement. Creating meaningful experiences and emotional connections with audiences is essential to building loyalty and strengthening the brand’s long-term impact.

STAKEHOLDER ENGAGEMENT 

Government + Community Relations

This area focuses on fostering relationships with government entities, civic leaders and community organizations to build trust and mutual understanding. It includes managing regulatory communications, collaborating on public initiatives and serving as a liaison between the organization and its broader societal environment.

Client + Partner Collaboration

Effective stakeholder engagement prioritizes strong, transparent relationships with clients and business partners. This involves listening to their needs, providing clear and timely communication, and ensuring a shared vision for success. Strong collaboration builds loyalty, trust, and long-term partnerships.

Advocacy + Public Outreach

Advocacy and public outreach aim to connect the organization with broader audiences to promote key causes, initiatives or values. This includes leading corporate social responsibility efforts, organizing public events and educating stakeholders about the organization’s mission.